your community bank
simply focused.
Business Challenge
For over 100 years, Your Community Bank (YCB) has been a well-known entity in the Kentucky and Indiana region. The challenge was leveraging that equity to build a compelling marketing communications campaign; specifically, in the small and medium business sectors.
Solution
- Your Community Bank has proven success in making client relationships work because of its singular focus on the customer. The communication strategy resulted in the campaign theme: Simplyou. This simple platform has extendibility into all forms of communication and resonates with current clients and prospects as well.
Results
- An integrated marketing campaign launched in April 2010 with paid advertising, branding elements within the YCB branches and a series of Signature Events targeted prospective clients. An ongoing internal brand communications program is supporting the external efforts.
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