universal
a cleaner image helps clean up more profits
Business Challenge
Universal Linen Services was experiencing increased competition, potentially threatening its strong market leadership position.
Solution
- Evolve company’s brand image as an innovative industry leader poised to expand beyond the regional market, including a renaming and enhancement of its brand identifiers.
Results
- Increased awareness and messaging regarding brand offerings among customers, employees and stakeholders.
- Generated positive press in business, consumer and trade media outlets.
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