louisville water company
150 years mark brand evolution
Business Challenge
In celebrating its 150 year anniversary in 2010, LWC chose to form a collaborative team of resources to develop a comprehensive brand communication platform. Our firm was responsible for the brand visualization portion of the assignment.
Solution
- A new brand identity program evolved out of the strategic process; inclusive of a new logo and system of branding elements. Numerous quantitative studies helped validate the creative direction was visually on point with the audiences LWC wants to consistently reach.
Results
- The new identity launched internally in June 2010, coupled with a robust internal communication plan involving employees, Board Members, and stakeholders. External communication elements are planned to roll out in Q3 2010.
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