harshaw trane
evolving the region's best kept secret to best known value
Business Challenge
Despite its 35+ year solid reputation and long-lasting relationships in the region, Harshaw Trane did not have the level of awareness and message clarity it warranted among its target audiences.
Solution
- Determine a discernable brand positioning for the company, supported by an extensive brand communications program to engage Associates, current Customers and prospective customers. Our process included: Research Studies, Brand Discovery and Architecture, Creative Exploratory, Comm. Planning, and more.
Results
- Exhilarated Associates are embarking on an enterprise-wide internal rollout of the new brand platform to understand, communicate and live their newly defined brand with plans to begin to roll out external communication elements in Q2 2010.
VIEW CASE STUDY
RETURN TO RESULTS
